An opportunity: to leverage data for knowledge that serves commercial performance
A transport operator has an ambitious goal of market conquest, requiring a rethinking of the organization in a cross-functional approach to synchronize distribution, customer knowledge, relationships, and loyalty.
Data therefore becomes a strategic lever by making it reliable, cross-functional, contextualized, and exposed via robust services to support business performance. This transformation must be supported by a cultural, organizational, and technological evolution, collectively in service of trusted data.
Mission objective: design an operational model for the service
from data cross-referencing and demonstrate it through real-world use cases.
Support in place
Our intervention, resolutely agile, aimed to design and evolve the operational model for data valorization while supporting the operational implementation of valorization use cases in service of commercial performance.
- Identification of the 2 key use cases that justify the engagement of a program.
- Formalization of the business case, scoping of the target operating model (TOM) DataMesh), and obtaining the investment decision.
- On two use cases, design work for services in a pilot logic.
- End-to-end support, within a product ownership logic, until user adoption.
- Target operating model design DataMesh : skills, organization, governance, etc.
- Implementation in a pilot logic through the two selected use cases.
The results
And tomorrow?
A scaling initiative enabling each business user—both centrally and in the regions—to consume, cross-reference, and expose reliable and trustworthy data (respecting regulations and protecting trade secrets).
