A major banking player was keen to position itself in the healthcare sector, which accounts for 12% of France's GDP and is one of the French people's top priorities.
As part of the process of updating its strategic plan, this banking group wishes to examine its positioning across all its activities (retail banking, investment banking, insurance, etc.) in certain key sectors of the economy. To this end, it would like a study of market trends in the entire healthcare sector: public and private hospitals, general practitioners, pharmaceutical industries, nursing homes, etc.
Mission objective: To carry out an 8-week study of trends in the healthcare sector and define strategic positioning scenarios for all the banking group's business lines.
Support in place
Our teams implemented a hybrid approach, combining mass surveys, quantitative analyses, qualitative interviews and internal portfolio data.
- Place of healthcare in the economy: proportion of GDP, amount of expenditure, public/private balance, specific features of a few key countries
- Structure, players, business models (public players, private healthcare players, liberal professions, pharmacies, laboratories, bio-tech, mutual insurance companies, etc.)
- Challenges for each type of player in terms of evolving business models and related banking/insurance needs
- Comprehensive study of French banks' market positioning and offerings
- International perspectives: industry logics, strategies, detailed organization of the world leader
- Analysis of possible positions (priority targets, offers, partnerships, differentiating factors, etc.)
- Work on setting up a Group cross-functional network
The results
And tomorrow?
Systematically reviewing the positioning of financial players (banks or other financing providers) in regulated sectors undergoing rapid change enables us to define strategic opportunities in a short space of time, which can then be deployed over several years. It is essential to regularly define new positions and new offers.
