CUSTOMER CASE

Affinity insurance: securing compliance and redefining distribution models for a sustainable model

Ensuring compliance in the distribution of affinity insurance products in a changing regulatory environment

Affinity compliance, a key lever for securing your business model and preserving your reputation in a monitored environment

Against a backdrop of tightening regulations on affinity insurance (increasing number of ACPR inspections, tightening of information and advice obligations, refocusing on customer interests), an energy company offering insurance products to complement its contracts was subject to a regulatory audit initiated by its partners (broker and insurer), which highlighted structural compliance gaps. 

In concrete termsThe aim is to bring the distribution of the energy company's affinity insurance products into line with market requirements, by securing the entire distribution system and clarifying the roles of the various players involved, while preserving the company's ability to market these products in a competitive market.

«This assignment enabled us to structure our response to regulatory requirements, but above all to regain control of our affinity scheme as a whole. The firm's rigorous, educational and action-oriented approach was a real asset in securing our model, clarifying everyone's roles and building a sustainable trajectory.»

Support in place

Our teams have put in place a three-pronged approach, combining diagnosis, operational management and organizational overhaul:

1.
Securing: analyzing the audit and putting recommendations under control
  • Critical reading of audit report submitted by partners
  • Identification of compliance deviations and corrective actions to be taken
  • Structuring the action plan and managing its deployment in business teams
2.
Rethinking: redefining the affinity distribution chain
  • Mapping the roles and responsibilities of stakeholders (internal, broker, insurer)
  • Recommendations for upgrading distribution and validation circuits
  • Support for the implementation of organizational adjustments
3.
Structuring: creating an affinity compliance function
  • Definition of the roadmap for the creation of a dedicated compliance unit
  • Drafting of guidelines, process sheets and monitoring tools
  • Support for recruitment and structuring of the function

The results

A compliance action plan managed and implemented on schedule
A clearer distribution scheme, with strengthened governance to ensure efficient distribution and monitoring of the latter 
The creation of a compliance unit dedicated to monitoring the compliance of the energy company's insurance activities.

And tomorrow?

The dynamic that has been set in motion goes beyond simply responding to the audit. It is the beginning of a cultural change: that of an organization that integrates compliance as a strategic lever. The compliance unit, now in place, is in the process of being consolidated, and we are continuing to work alongside the customer to secure the final milestones and anchor the new practices for the long term. 

Would you like to find out more?

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