How can you use territorial data to make your public action more effective? Regional data sources are increasingly abundant and accessible. However, local authorities need to familiarize themselves with business use cases based on this data. Eurogroup Consulting and La Poste Solutions Business have published a benchmark study that deciphers the challenges of data on a territorial scale. In addition, they share some concrete ideas for action.
DATA, THE FUTURE ALLY OF TERRITORIES
Citizens are currently undergoing numerous transformations: economic, health, demographic and ecological. Those that are desired and led by politicians are most often apprehended by citizens at the territorial level.
The challenge is to enable the institutions in charge to hone and chisel their policies according to the difficulties and priorities identified, and of course to be able to measure their impact.
That's why, in a context of ever-increasing mistrust and expectations, data becomes key. It enables us not only to target action, but also to define intensity and depth it is necessary to give it.
NEW POLICY PERSPECTIVES
Renewed proximity to citizens
The freeing up of territorial data fosters a renewed, transparent dialogue between citizens, based on a shared understanding of the city.
This augurs a smart city far removed from technophile and globalizing fantasies, but rather a place where citizens can and do find themselves.
New resources for local authorities
La Poste, a trusted and local partner, has for several years been offering services that enable them to take on these new responsibilities:
- Geographically represent a territory and link the various data associated with the main policies.
- Process key data with the right level of recurrence
- Organize data collection
Organizing decision-making cycles with data
The diversification, increasing maturity, freshness, completeness and precision of territorial data now make it possible to shorten decision-making cycles.
In this way, data-driven public action creates the opportunity for resolutely adapted policies.
It is no longer simply synonymous with the effectiveness of territorial policy, but also informs and nurtures it.
After a slow start, France has distinguished itself with a political and legal framework that is highly favorable to open data. The tools and mechanisms mobilized by the State have borne fruit.
THE HOPE OF ACCESS TO TERRITORIAL INTELLIGENCE
Relevant, new and comprehensive data is the key to a mandate's determination to act and bring about change.
These give elected representatives the means to carry out their plans for a region that is increasingly in tune with the major territorial transitions that need to take place, while respecting the public interest.
WHITE PAPER CONTRIBUTORS
- Nicolas BARTEL
Partner, Eurogroup Consulting - Clémence CAZEMAJOUR
Director, Eurogroup Consulting - Christel PAPILLON VIOLLET
Director, Territorial Efficiency Solutions Business Unit, La Poste - Mélisa WIRO
Director of the Territorial Knowledge Program, La Poste
To carry out this study, we spoke to a number of key players in the territorial and digital sectors. Territorial data specialists, local authorities, associations, public digital service operators: they all agreed to answer our questions. We would like to thank them for taking the time to share their experience with us.
