Tourism, travel, leisure & catering

• Fierce competition due to:

-  the emergence of new players and businesses in the value chain (online pure players, brokers, search-engine administrators, volume retailing, etc.),

-  the increasing share of online purchasing (66% of purchases in the tourism sector are online).

• The repositioning of players in the sector, who are amending their economic models to reduce the number of intermediaries, diversify their business (vertical integration) or consolidate their position in the marketplace (horizontal integration). The distinct lines between the traditional occupations of travel supplier, producer and retailer are becoming blurred.
• Changes in modes of consumption (as in the volume-retailing and clothing sectors), with a disaffection for the mid-range that benefits low-cost and premium and/or customised products (personalized or ‘tailored’ travel is growing by more than 10% each year).

• the first based on a volume strategy for bigger organizations,
• the second based on a value strategy for smaller organizations (niche offers).