The tourism sector (travel agents, transport companies, hotels and restaurants, etc.) is facing complex challenges…
Despite growth prospects – especially due to foreign tourism – many operators are unable to successfully develop their business.
Indeed, the sector is confronted by new challenges.
- the emergence of new players and businesses in the value chain (online pure players, brokers, search-engine administrators, volume retailing, etc.),
- the increasing share of online purchasing (66% of purchases in the tourism sector are online).
In this respect, players in the sector must create new economic models and suggest offers that are better suited to customer expectations in order to increase their profitability.
Consequently, the sector will tend to be structured around two economic models:
Moreover, players must rely on every kind of lever: cooperation between operators or networks; sharing strategies (purchasing, information systems, etc.); reconfiguration of retailing modes of distribution (points of sale, pricing rationales, etc.); remodelling of customer relations and awareness and loyalty-enhancement tools (partnerships, sponsoring, etc.).
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