{"id":7857,"date":"2025-12-04T11:56:38","date_gmt":"2025-12-04T04:56:38","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=7857"},"modified":"2026-01-15T14:02:00","modified_gmt":"2026-01-15T13:02:00","slug":"corporate-memory-a-strategic-asset-for-driving-transformation","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/en\/publications\/etude\/la-memoire-des-entreprises-un-actif-strategique-pour-conduire-la-transformation","title":{"rendered":"Corporate memory: a strategic asset for driving transformation"},"content":{"rendered":"
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In a world where organizations are evolving under the continuous pressure of ecological, technological, social and economic transitions, transformation has become a permanent management mode. Companies must simultaneously rethink their business models, accelerate innovation, enhance their attractiveness, meet new societal expectations and navigate in competitive environments where the ability to adapt determines survival.<\/p>

But while transformation is essential, it comes up against a limit that is often underestimated:\u00a0the risk of a disconnect between what the company wants to become and its core legitimacy<\/strong>. By dint of accumulating plans, projects and breakthroughs, many organizations are running out of steam. Employees struggle to keep up, change narratives lose credibility, mistakes are repeated and strategies wither for want of a reactivated capital of experience.<\/p>

It's this tension - between the need to change and the need to remain oneself - that the new study addresses.\u00a0\u00abCorporate memory: a strategic asset for driving transformation\u00bb.\u00bb<\/strong>, by the\u2019Choiseul Institute<\/strong>\u00a0and the\u2019Memory Observatory<\/strong>\u00a0with the support of\u2019Eurogroup Consulting<\/strong>.<\/p>

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Memory, the missing link in transformation processes<\/strong><\/h3><\/div><\/div>
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Whether tangible (archives, objects, industrial sites) or intangible (founding stories, business practices, culture, accumulated experience), memory structures continuity. It gives meaning to changes, helps teams to plan ahead, and prevents each transformation from being seen as a challenge.<\/p>

As Nicolas Bartel, Eurogroup Consulting partner, points out,\u00a0\u00abMemory is the missing link in many transformations. Without a reminder of what's already been done, the rhetoric of change remains ungrounded\u00bb.\u00bb<\/em>.<\/p>

The study, based on testimonials from the heads of major groups, shows that the most successful organizations know how to reactivate their memory to legitimize changes, mobilize teams, speed up projects and avoid mistakes already made.<\/p>

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A strategic asset still undervalued<\/strong><\/h3>
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Beyond its cultural or symbolic role, memory enables :<\/p><\/div><\/div>