{"id":5169,"date":"2023-02-20T23:37:00","date_gmt":"2023-02-20T16:37:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=5169"},"modified":"2025-12-03T22:40:31","modified_gmt":"2025-12-03T15:40:31","slug":"territory-attractiveness-index-2023","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/en\/etudes\/indice-dattractivite-du-territoire-2023","title":{"rendered":"2023 regional attractiveness index: strong appeal despite the international context"},"content":{"rendered":"
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2023 brand\u00a0the tenth anniversary of the Regional Attractiveness Index (IAT)<\/strong>\u00a0by France's Foreign Trade Advisors (CCE), carried out in partnership with Eurogroup Consulting. Over the past ten years, this index, which measures France's attractiveness from abroad, has evolved positively, despite the shocks associated with social and health crises and major international developments.<\/p>

For this 2023 edition, proof of its dynamism,\u00a0nearly 1,800 respondents took part in the creation of this Index<\/strong>, This represents 42% of all CCE international sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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FRANCE'S APPEAL REMAINS STRONG DESPITE THE INTERNATIONAL CONTEXT<\/h2>\n\n
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62.7points<\/h2>

Overall index down slightly<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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80% positive or very positive responses<\/h2>

Feelings\u00ab index up<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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After peaking at its highest point since 2015, France's Attractiveness Index is down slightly this year compared to 2022. This is due to an unprecedented drop in the \u00abEnergy supply and cost\u00bb criterion.<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Despite the optimistic underlying trend, which is reflected in a\u00a0Very high \u00abfelt\u00bb index<\/strong>\u00a0and stability of a majority of criteria,\u00a0the 2023 Index is down on the previous year.<\/strong>\u00a0It reaches\u00a062.7 points<\/strong>\u00a0(vs 64 points last year)<\/a>, and thus return to the levels of 2019 or 2021, two years marked by social tensions and the effects of the Covid-19 crisis.<\/p>

This year, the reason for the drop is to be found in the\u00a0Respondents are very concerned about energy supply and energy costs.<\/strong>\u00a0After an initial drop in 2022, this criterion is now down sharply, by 17.9 points.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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FOREIGN INVESTORS REMAIN SENSITIVE TO TAX AND ADMINISTRATIVE SIMPLIFICATION REFORMS<\/h2>

In line with the results of previous editions, this year's CCEs are once again paying close attention to the following aspects\u00a0French government's tax policy.<\/strong><\/p>

Expectations of the executive remain high, particularly in terms of\u00a0simplifying access to land and continuing to reduce taxation,<\/strong>\u00a0or, to a lesser extent, in the\u00a0support for industrial sectors and innovation.<\/strong>\u00a0For example, 82 % of respondents were in favor of further cuts in production taxes. On the other hand, only a minority of respondents expect a positive impact from the unemployment insurance and pension reforms: only 43% believe they will have a positive impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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FRANCE RANKED 3RD MOST ATTRACTIVE COUNTRY IN EUROPE<\/h2>

For the first time, the CCE compare the attractiveness of our region with its European neighbors.<\/p>

For several years now, France has topped the European rankings for investment projects,\u00a0it continues to be perceived as less attractive than some of its neighbors.<\/strong>\u00a0In fact, the CCEs position France as the\u00a03rd most attractive country,<\/strong>\u00a0after Germany and the Netherlands. Next come Belgium, Spain and Italy. Interestingly, the UK is perceived by CCEs as being at the same level of attractiveness as Italy. These results undoubtedly highlight\u00a0the need for better international communication on the government's actions and results in this area.<\/strong>\u00a0In the current context, France's ability to\u00a0offer investors a secure energy supply<\/strong>\u00a0could be the focus of special attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Survey methodology<\/h4>

The Indice d'Attractivit\u00e9 du Territoire (IAT) is an online survey, based on voluntary participation and accessible to the entire network of Foreign Trade Advisors, i.e. almost 4,500 CCEs, nearly two-thirds of whom are based abroad, in 152 countries.<\/p><\/div><\/div>

They are asked to assess potential investors' perception of France's attractiveness according to twelve criteria:<\/p><\/div><\/div><\/div><\/div><\/div>

  • administrative and regulatory burden<\/li>
  • taxation<\/li>
  • quality of workmanship<\/li>
  • labor costs<\/li>
  • flexible working and social climate<\/li>
  • legal certainty<\/li><\/ul><\/div><\/div><\/div><\/div>
    • energy supply and cost<\/li>
    • infrastructure quality<\/li>
    • innovation and research capabilities<\/li>
    • quality of life and environment<\/li>
    • personal safety<\/li>
    • cultural environment<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      2023 marks the tenth anniversary of the French Foreign Trade Advisors' (CCE) Indice d'Attractivit\u00e9 du Territoire (IAT), produced in partnership with Eurogroup Consulting. In ten years, this index, which measures the attractiveness of France from abroad, has evolved positively, despite the shocks associated with social and health crises and major international developments.<\/p>","protected":false},"author":1,"featured_media":7580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-5169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"\nIndice d'attractivit\u00e9 du territoire 2023<\/title>\n<meta name=\"description\" content=\"Pour cette \u00e9dition 2023, pr\u00e8s de 1800 r\u00e9pondants ont particip\u00e9 \u00e0 la cr\u00e9ation de cet Indice, soit 42% de l\u2019ensemble des CCE \u00e0 l\u2019international.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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