{"id":4621,"date":"2024-02-29T03:05:00","date_gmt":"2024-02-28T20:05:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=4621"},"modified":"2026-01-15T12:17:46","modified_gmt":"2026-01-15T11:17:46","slug":"2024-territory-attractiveness-index","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/en\/etude\/indice-dattractivite-du-territoire-2024","title":{"rendered":"2024 Area Attractiveness Index: down but back to 2017 levels"},"content":{"rendered":"
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Every year,\u00a0French Foreign Trade Advisors<\/strong>\u00a0(CCE) measure\u00a0the attractiveness of the French territory<\/strong>\u00a0for foreign investors. This evaluation, based on twelve criteria, results in an overall score:\u00a0Regional Attractiveness Index (RAI)\u00a0<\/strong>produced in partnership with\u00a0Eurogroup Consulting.<\/strong><\/p>

The slight fall in the overall Index observed last year is confirmed, if not accelerated,\u00a0and the average score fell back to its 2017 level for the first time.<\/strong><\/p>

For this 2024 edition,\u00a0nearly 1,600 advisors responded to the survey,\u00a0<\/strong>or 36% of CCE.<\/p>

\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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For the second year running, the Area Attractiveness Index is down, with a decline affecting almost all criteria, and even more so that of personal safety.<\/h2>

In spite of respondents' clear support for the current reforms,\u00a0France's brand image is deteriorating.<\/strong>\u00a0The set\u00a0indicators are down,<\/strong>\u00a0with the exception of\u00a0energy supply and energy costs, which are on the rise (+8.8 points)<\/strong>\u00a0after a sharp downturn last year due to the energy crisis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The overall index continues to fall, returning to its 60\/100 level.<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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While personal safety lost 11.8 points,
energy supply and cost of
energy improved by 8.8 points<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The criteria that are traditionally weak, but which investors consider to be structuring factors in their choices, such as taxation, administrative and regulatory burden, or labor flexibility and social climate, have seen a slight improvement over the long term.<\/p>

By 2024, however, this trend will be offset by a deterioration in France's traditional strengths as an attractive destination: personal safety\u00a0(-11.8 points)<\/strong>, quality of life and the environment\u00a0(-5.5 points)<\/strong>, cultural environment\u00a0(-4.5 points)<\/strong>\u00a0thus posted the sharpest declines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The cost of energy, the top criterion for investors in 2024<\/em><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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For the first time, respondents were asked to specify which criterion they considered to be the most important for investors' choices.\u00a0Energy supply and costs top the list,<\/strong>\u00a0with 18 % of responses, neck-and-neck with administrative and regulatory burden, cited by 16 % of respondents.<\/p>

The consolidation of energy policy and, in particular, the development of renewable energies and the electrification of the vehicle fleet, garnered 62% of positive opinions.<\/strong><\/p>

Unsurprisingly, CCEs continue to pay close attention to developments in the French government's fiscal policy. Respondents also have high expectations of\u00a0implementing the France 2030 plan to support innovation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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France's attractiveness to European neighbors improves<\/h2>

For foreign investors,\u00a0France is more attractive than Italy, Belgium and, this year, the Netherlands.<\/strong>\u00a0On the other hand, the balance is slightly in Germany's favor and, for the first time, in Spain's favor. The attractiveness gap vis-\u00e0-vis Europe's leading economy is nevertheless tending to narrow, due in particular to the impact of energy costs on German industry. The relative attractiveness of the UK, down since the Brexit, continues to fall.<\/p>

The continuation of this positive trend of catching up with certain European countries will be largely determined by\u00a0the continuation of tax and administrative simplification policies,<\/strong>\u00a0essential criteria for foreign investors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Survey methodology<\/h4>

The Indice d'Attractivit\u00e9 du Territoire (IAT) is an online survey, based on voluntary participation and accessible to the entire network of Foreign Trade Advisors, i.e. some 4,500 CCEs, nearly two-thirds of whom are based abroad in over 150 countries.<\/p><\/div><\/div>

They are asked to assess potential investors' perception of France's attractiveness according to twelve criteria:<\/p><\/div><\/div><\/div><\/div><\/div>

  • administrative and regulatory burden<\/li>
  • taxation<\/li>
  • quality of workmanship<\/li>
  • labor costs<\/li>
  • flexible working and social climate<\/li>
  • legal certainty<\/li>
  • energy supply and cost<\/li>
  • infrastructure quality<\/li>
  • innovation and research capabilities<\/li><\/ul><\/div><\/div><\/div><\/div>
    • quality of life and environment<\/li>
    • personal safety<\/li>
    • cultural environment<\/li><\/ul><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Chaque ann\u00e9e, les Conseillers du Commerce ext\u00e9rieur de la France (CCE) mesurent l\u2019attractivit\u00e9 du territoire fran\u00e7ais pour les investisseurs \u00e9trangers . De cette \u00e9valuation, r\u00e9alis\u00e9e selon douze crit\u00e8res, ressort une note globale : l\u2019Indice d\u2019Attractivit\u00e9 du Territoire (IAT) r\u00e9alis\u00e9 en partenariat avec Eurogroup Consulting.<\/p>\n

      La l\u00e9g\u00e8re baisse de l\u2019Indice global observ\u00e9e l\u2019an dernier se confirme, voire s\u2019acc\u00e9l\u00e8re, et la note moyenne retombe pour la premi\u00e8re fois \u00e0 son niveau de 2017.<\/p>","protected":false},"author":1,"featured_media":7581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etude"],"acf":[],"yoast_head":"\nIndice d'attractivit\u00e9 du territoire 2024<\/title>\n<meta name=\"description\" content=\"Pour cette \u00e9dition 2024, pr\u00e8s de 1600 conseillers ont r\u00e9pondu \u00e0 l'Indice d'attractivit\u00e9 du territoire soit 36% des CCE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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