{"id":4482,"date":"2024-10-24T13:49:00","date_gmt":"2024-10-24T06:49:00","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=4482"},"modified":"2025-12-23T15:05:40","modified_gmt":"2025-12-23T14:05:40","slug":"the-future-of-life","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/en\/publications\/article\/le-vivant-a-de-lavenir","title":{"rendered":"\"The living world has a future"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4482\" class=\"elementor elementor-4482\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fca7baa e-con-full e-flex e-con e-parent\" data-id=\"7fca7baa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51a83577 elementor-widget elementor-widget-text-editor\" data-id=\"51a83577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>It's an open secret that the continuation of current business and consumption models, without change, re-interrogation or consideration of the living, is unsustainable and will lead us into a world where human foresight no longer makes sense, because we won't be around.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a6fe4f e-flex e-con-boxed e-con e-parent\" data-id=\"1a6fe4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c016a elementor-widget elementor-widget-text-editor\" data-id=\"69c016a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p>Our conviction and starting point is that the business models we have inherited are built on a premise: in an infinite world, nature is made up of resources that we can dispose of without hindrance \"as master and possessor\", to produce goods and services that are useful or pleasurable to mankind.<\/p><\/div><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul><li>From this perspective, non-human life, the life that surrounds us and its capacity to regenerate, is largely erased from corporate life. The urban form and economic decision-making centers (La D\u00e9fense, the City...) are just two examples of how little space is given to the life around us.<\/li><li>However, companies are not \"islands\": they are part of an environment on which they depend and with which they interact. Ecosystem services are estimated to contribute 50% of global GDP. And if we sometimes don't perceive this directly in service companies, let's go back to our suppliers and partners at 1 or 2 levels to convince ourselves that the place of non-human living beings is fundamental to the sustainable functioning of our societies.<\/li><\/ul><p>\u00a0<\/p><\/div><h3 style=\"padding: 0px; margin: 0px; clear: both; color: #161616; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 28px; line-height: 34px; font-family: Montserrat, Helvetica, Arial, Verdana, sans-serif; letter-spacing: normal;\">Striking the right balance between short and long term<\/h3><hr size=\"2\" width=\"100%\" \/><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><br \/>At a time when the sixth mass extinction has already begun, we're convinced that companies and organizations have the power to change things: destinies are not set in stone, and can point in very different directions. But what can we do? In today's business world, the ability to anticipate, conceptualize and adapt to the future is crucial. The company evolves between a plannable present and an uncertain future. With a vision as its course, it seeks to navigate between these two worlds. How can we use reliable reference points when planning for the near future differs radically from planning for the distant future?<\/p><p>Should the short term be limited to the day-to-day activities of productive divisions? Is the long term relevant, or do impending disruptions require a constant reassessment of urgent priorities?<\/p><p>\u00a0<\/p><h3 style=\"padding: 0px; margin: 0px; clear: both; color: #161616; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 28px; line-height: 34px; font-family: Montserrat, Helvetica, Arial, Verdana, sans-serif; letter-spacing: normal;\">Strategic narratives as compasses for organizations<\/h3><hr size=\"2\" width=\"100%\" \/><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><br \/>At a time when the purely financial framework is reaching its limits, the backbone of a company is no longer its organization, its offering or the experience of its customers. It's what brings these different facets together and produces meaning. This new frame of reference calls for joint management of identity and project.<\/p><p>We believe that there is a sure way for a company to cross the sea that separates it from a recent past from which it draws its knowledge, and from a more distant future which it can only approach today by relying on myths.<\/p><p>There's an uncharted territory out there, waiting to be explored. It will provide the company with answers to today's many unknowns. By building a future connected to its present, the company will chart a safer course, able to navigate without getting lost or sinking. It will consolidate its course, and be in a much better position to conduct its operations more serenely, and make the trade-offs that will enable it to stay on course, whatever the obstacles and contrary currents. And where to start?<\/p><p>First, we need to explore the emergence of new strategic narratives that will guide future decisions. Eurogroup Consulting &amp;\u00a0<a href=\"https:\/\/afterstudio.webflow.io\/\">Afterstud.io<\/a>\u00a0have developed 4 major strategic narratives. They draw on the work of thinkers such as :<\/p><\/div><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul><li><a href=\"https:\/\/movilab.org\/wiki\/Christophe_Sempels\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Christophe Sempels<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.le-grand-rebond.fr\/acteurs-du-changement\/bertrand-thuillier-lumia\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bertrand Thuillier<\/a><\/li><li>The research of\u00a0<a href=\"https:\/\/fr.council.science\/profile\/johan-rockstrom\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Johan Rockstr\u00f6m<\/a><\/li><li>Planetary limits<\/li><li>Visit\u00a0<a href=\"https:\/\/www.francetvinfo.fr\/monde\/environnement\/rechauffement-climatique-on-vous-explique-la-theorie-du-donut_5974802.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">donut theory<\/a>\u00a0from\u00a0<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Kate_Raworth\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kate Raworth<\/a>.<\/li><\/ul><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><br \/>An essential framework for understanding the ecological pressures on our planet and the political, economic and social demands at the forefront of our evolution and, perhaps, our survival.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5da95e9 e-flex e-con-boxed e-con e-parent\" data-id=\"5da95e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f034d2c elementor-widget elementor-widget-text-editor\" data-id=\"f034d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-4491\" src=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/09\/Matrice-eetv-1-1021x1024-1.png\" alt=\"\" width=\"800\" height=\"802\" srcset=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/09\/Matrice-eetv-1-1021x1024-1.png 1021w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/09\/Matrice-eetv-1-1021x1024-1-300x300.png 300w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/09\/Matrice-eetv-1-1021x1024-1-150x150.png 150w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/09\/Matrice-eetv-1-1021x1024-1-768x770.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 style=\"padding: 0px; margin: 0px; clear: both; color: #161616; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 28px; line-height: 34px; font-family: Montserrat, Helvetica, Arial, Verdana, sans-serif; letter-spacing: normal;\">Stories and figures<\/h3>\n<hr size=\"2\" width=\"100%\" \/>\n<div class=\"wpb_text_column wpb_content_element\">\n<p><br \/>To create our future stories, we've developed an approach that blends the tools and rigor of foresight with those of design fiction, bringing creativity and originality. With these tools and methods, we don't look for worst-case (dystopian) or best-case (utopian) scenarios, which, in our view, don't allow us to position ourselves strategically. We design scenarios, each with its share of light and shadow, to model the constraints to which companies must adapt today and tomorrow.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2bdd3 e-flex e-con-boxed e-con e-parent\" data-id=\"7d2bdd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fe353 elementor-widget elementor-widget-text-editor\" data-id=\"d6fe353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 26px;\">By way of illustration, here are a few lines from one of the narratives:\nwhat if living beings were tomorrow's majority shareholders in new big corp?<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b796c64 e-con-full e-flex e-con e-parent\" data-id=\"b796c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbc2e2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0cbc2e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<center><h3 style=\"color: #00b7ef;\"><strong>In this scenario, the decline in biodiversity has led government bodies to take radical action.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b91720 e-flex e-con-boxed e-con e-parent\" data-id=\"3b91720\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0be57b8 elementor-widget elementor-widget-text-editor\" data-id=\"0be57b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h3 style=\"padding: 0px; margin: 0px; clear: both; color: #161616; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 28px; line-height: 34px; font-family: Montserrat, Helvetica, Arial, Verdana, sans-serif; letter-spacing: normal;\">Organizations' relationship to life in this narrative<\/h3><hr size=\"2\" width=\"100%\" \/><div class=\"wpb_text_column wpb_content_element\"><p><br \/>The company collaborates with the living, the human and the living are roommates. Companies are all state-owned. The well-being of living beings is the company's main performance indicator. It is represented on the board of decision-makers by independent spokespeople.<\/p><p>To conclude, let's explore today why living things have a future.\u00a0<a href=\"https:\/\/www.eurogroupconsulting.com\/en\/\" target=\"_blank\" rel=\"noopener\">Join us<\/a>\u00a0in this approach to defining business models and integrating life into the heart of our strategies. This article is a foretaste of the in-depth work and the production of our 4 great narratives. Contact us to find out more about these initiatives and be part of this movement towards positive change.<\/p><p><em><br \/>The authors of the project :\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/barbara-carri%C3%A8re-eurogroup\/?originalSubdomain=fr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Barbara Carri\u00e8re<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/romain-var%C3%A8ne-0921362\/?originalSubdomain=fr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Romain Var\u00e8ne<\/a>\u00a0(Partners at Eurogroup Consulting) and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hellonicopetitjean\/?locale=fr_FR\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nicolas Petitjean<\/a>\u00a0&amp;\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/pierrejoaquim\/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&amp;originalSubdomain=fr\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pierre Joaquim<\/a>\u00a0(CEO and partner at Afterstud.io).<\/em><\/p><p>\u00a0<\/p><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><h4 style=\"font-size: 20px;\">About our partner Afterstud.io<\/h4><\/div><\/div><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text vc_custom_1608635369458 wpb_content_element vc_custom_1608635369458 wpb_content_element\"><hr \/><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><br \/>Afterstud.io, founded by Pierre Joaquim, Nicolas Petitjean and Sonia Aracil, is an applied strategic anticipation studio working alongside partners such as Eurogroup Consulting and its customers. Its mission is to help organizations develop their adaptability in a constantly changing world, and strengthen their robustness in the face of uncertainty.<\/p><p>The studio operates at the intersection of strategic design\u00a0<em>business design<\/em>and\u00a0<em>foresights<\/em>and organizational design, focusing on three main areas of expertise:<\/p><\/div><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul><li><strong>Research into future uses\u00a0<\/strong>by producing strategic, forward-looking content that enables organizations to better anticipate future transformations.<\/li><li><strong>Strategic support\u00a0<\/strong>Our aim is to support companies in innovating their products, services and business models, while helping them to adapt to changes in their environment.<\/li><li><strong>A digital product<\/strong>\u00a0The new approach: bringing long-term strategic vision closer to concrete, day-to-day action.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cd2651 e-flex e-con-boxed e-con e-parent\" data-id=\"2cd2651\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f32ee5e elementor-widget elementor-widget-text-editor\" data-id=\"f32ee5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"color: #00b7ef;\">Our support for transitions<\/h5><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border_width_2 vc_sep_pos_align_center vc_separator_no_text wpb_content_element wpb_content_element\"><hr \/><\/div><div class=\"wpb_text_column wpb_content_element\"><div class=\"wpb_wrapper\"><p><br \/>The world is moving to meet the social and environmental challenges it faces. These challenges are profoundly changing the way we think about business, innovation and management, and the way we prepare for the future.\u00a0<strong>Our approaches, our methods, our postures must be up to the task<\/strong>\u00a0of this paradigm shift.<\/p><p>Eurogroup Consulting has been committed to these issues for many years, both in its strategic positioning and in its consulting practice. In line with this commitment, we support\u00a0<strong>environmental, social and governance (ESG) transitions and changing business models,\u00a0<\/strong><strong>for responsible, sustainable organizational performance.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-defe279 e-flex e-con-boxed e-con e-parent\" data-id=\"defe279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47855ad elementor-widget elementor-widget-button\" data-id=\"47855ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eurogroupconsulting.com\/en\/trades\/sustainable-performance\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>It's an open secret that the continuation of current business and consumption models, without change, re-interrogation or consideration of the living, is unsustainable and will lead us into a world where human foresight no longer makes sense, because we won't be around.<\/p>","protected":false},"author":1,"featured_media":4489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-4482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Le vivant a de l\u2019avenir \u00bb - Eurogroup Consulting<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l\u2019approche d\u2019Eurogroup Consulting &amp; d&#039;Afterstud.io pour explorer les nouvelles strat\u00e9gies qui guideront les d\u00e9cisions futures.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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