{"id":12748,"date":"2026-10-01T16:02:15","date_gmt":"2026-10-01T15:02:15","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?p=12748"},"modified":"2026-10-01T16:07:25","modified_gmt":"2026-10-01T15:07:25","slug":"le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","status":"publish","type":"post","link":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","title":{"rendered":"Le consentement client autour de la donn\u00e9e : un actif strat\u00e9gique pour les banques"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12748\" class=\"elementor elementor-12748\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d8932 e-con-full e-flex e-con e-parent\" data-id=\"49d8932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b14606 elementor-widget elementor-widget-text-editor\" data-id=\"6b14606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u00c0 mesure que les banques d\u00e9veloppent la personnalisation de la relation client, les usages de la donn\u00e9e se multiplient : campagnes cibl\u00e9es, parcours digitaux contextualis\u00e9s, recommandations, scores d\u2019app\u00e9tence ou encore sollicitations commerciales adapt\u00e9es.<\/strong><\/h5><h5><strong>Cette \u00e9volution ouvre de nouvelles perspectives pour enrichir l\u2019exp\u00e9rience client, mais pose une question structurante : comment exploiter une donn\u00e9e toujours plus riche sans fragiliser la confiance ?<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df180d0 elementor-widget elementor-widget-heading\" data-id=\"df180d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du consentement r\u00e9glementaire \u00e0 une v\u00e9ritable relation client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223a922 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"223a922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1300bf6 elementor-widget elementor-widget-text-editor\" data-id=\"1300bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"Style2\">Lorsque les usages se multiplient, une approche au cas par cas montre rapidement ses limites. Consentements mal historis\u00e9s, pr\u00e9f\u00e9rences dispers\u00e9es, retraits insuffisamment propag\u00e9s entre les outils ou responsabilit\u00e9s difficiles \u00e0 arbitrer peuvent ralentir le d\u00e9ploiement de nouveaux usages et d\u00e9grader l\u2019exp\u00e9rience client.<\/p><p>Le consentement n\u2019est de fait plus un simple \u00e9v\u00e9nement ponctuel mais le point de d\u00e9part d\u2019un r\u00e9el cycle de vie \u00e0 piloter tout au long de la relation client.<\/p><p>L\u2019enjeu consiste \u00e0 construire une architecture commune pour :<\/p><ul><li>Clarifier les r\u00e8gles et les responsabilit\u00e9s\u00a0;<\/li><li>Mutualiser les m\u00e9canismes de consentement et de retrait\u00a0;<\/li><li>Donner aux m\u00e9tiers un cadre suffisamment lisible pour acc\u00e9l\u00e9rer.<\/li><\/ul><p>Cette \u00e9volution permet de passer d\u2019une succession de validations ponctuelles \u00e0 une personnalisation plus activable, gouvernable et durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06011f2 elementor-widget elementor-widget-heading\" data-id=\"06011f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faire de la Privacy un choix de mod\u00e8le relationnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d39246d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d39246d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a730613 elementor-widget elementor-widget-text-editor\" data-id=\"a730613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"Style2\">Au-del\u00e0 de l\u2019architecture et des outils, la Privacy doit \u00eatre au c\u0153ur de la relation entre la banque et ses clients. L\u2019objectif, au-del\u00e0 d\u2019obtenir davantage de consentements, doit permettre des choix compris, ma\u00eetris\u00e9s et durables, fond\u00e9s sur une promesse claire quant \u00e0 l\u2019utilisation des donn\u00e9es. La granularit\u00e9 des pr\u00e9f\u00e9rences et la transparence offerte au client deviennent alors de v\u00e9ritables choix strat\u00e9giques.<\/p><p>Pour passer \u00e0 l\u2019action, quatre grands arbitrages et huit leviers op\u00e9rationnels peuvent \u00eatre organis\u00e9s autour de quatre enjeux :<\/p><ul><li>Comprendre les usages de personnalisation\u00a0;<\/li><li>Cadrer les r\u00e8gles du jeu\u00a0;<\/li><li>Outiller la promesse client\u00a0;<\/li><li>Piloter le dispositif dans la dur\u00e9e.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c15fb09 e-con-full e-flex e-con e-parent\" data-id=\"c15fb09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eaee50 elementor-widget elementor-widget-text-editor\" data-id=\"1eaee50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div data-rtl=\"false\" data-row-effect-mobile-disable=\"true\"><p>\u00a0<\/p><p><strong>T\u00e9l\u00e9chargez notre article complet r\u00e9dig\u00e9 par nos experts\u00a0<\/strong><b><a href=\"https:\/\/www.eurogroupconsulting.com\/en\/the-firm\/our-partners\/thibault-guibert\/\" target=\"_blank\" rel=\"noopener\">Thibault Guibert<\/a>,\u00a0<a href=\"https:\/\/www.eurogroupconsulting.com\/en\/the-firm\/our-partners\/marc-siblini\/\" target=\"_blank\" rel=\"noopener\">Marc Siblini<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/robin-el-hayek-13096293\/\" target=\"_blank\" rel=\"noopener\">Robin El Hayek<\/a><\/b><strong>\u00a0pour d\u00e9couvrir comment la Privacy peut devenir une capacit\u00e9 strat\u00e9gique au service d\u2019une personnalisation bancaire durable\u00a0!<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans un march\u00e9 qui se tend malgr\u00e9 des volumes stables, les chargeurs sont pr\u00e9occup\u00e9s de la fragilit\u00e9 financi\u00e8re de certains transporteurs. Eux-m\u00eames confront\u00e9s sur leurs march\u00e9s \u00e0 des conditions \u00e9conomiques difficiles&#8230;<\/p>","protected":false},"author":7,"featured_media":12749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[38,43],"class_list":["post-12748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-featured-post","tag-highlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le consentement client autour de la donn\u00e9e<\/title>\n<meta name=\"description\" content=\"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le consentement client autour de la donn\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\" \/>\n<meta property=\"og:site_name\" content=\"Eurogroup Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T15:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T15:07:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erwann CUAT DIT COEUR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erwann CUAT DIT COEUR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\"},\"author\":{\"name\":\"Erwann CUAT DIT COEUR\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#\\\/schema\\\/person\\\/a37b346676af4790ba9059644c9a91c2\"},\"headline\":\"Le consentement client autour de la donn\u00e9e : un actif strat\u00e9gique pour les banques\",\"datePublished\":\"2026-10-01T15:02:15+00:00\",\"dateModified\":\"2026-10-01T15:07:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\"},\"wordCount\":393,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Article-Banque-Privacy-Mockup.png\",\"keywords\":[\"Featured Post\",\"Highlight\"],\"articleSection\":[\"Article\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\",\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\",\"name\":\"Le consentement client autour de la donn\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Article-Banque-Privacy-Mockup.png\",\"datePublished\":\"2026-10-01T15:02:15+00:00\",\"dateModified\":\"2026-10-01T15:07:25+00:00\",\"description\":\"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage\",\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Article-Banque-Privacy-Mockup.png\",\"contentUrl\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Article-Banque-Privacy-Mockup.png\",\"width\":1600,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/article\\\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Article\",\"item\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/category\\\/article\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Le consentement client autour de la donn\u00e9e : un actif strat\u00e9gique pour les banques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/\",\"name\":\"Eurogroup Consulting\",\"description\":\"Leading Positive Transformation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#organization\",\"name\":\"Eurogroup Consulting\",\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logo-header-light.png\",\"contentUrl\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logo-header-light.png\",\"width\":260,\"height\":256,\"caption\":\"Eurogroup Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/#\\\/schema\\\/person\\\/a37b346676af4790ba9059644c9a91c2\",\"name\":\"Erwann CUAT DIT COEUR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g\",\"caption\":\"Erwann CUAT DIT COEUR\"},\"url\":\"https:\\\/\\\/www.eurogroupconsulting.com\\\/en\\\/author\\\/erwann-cuatditcoeureurogroupconsulting-com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le consentement client autour de la donn\u00e9e","description":"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","og_locale":"en_US","og_type":"article","og_title":"Le consentement client autour de la donn\u00e9e","og_description":"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?","og_url":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","og_site_name":"Eurogroup Consulting","article_published_time":"2026-10-01T15:02:15+00:00","article_modified_time":"2026-10-01T15:07:25+00:00","og_image":[{"width":1600,"height":680,"url":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png","type":"image\/png"}],"author":"Erwann CUAT DIT COEUR","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erwann CUAT DIT COEUR","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#article","isPartOf":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques"},"author":{"name":"Erwann CUAT DIT COEUR","@id":"https:\/\/www.eurogroupconsulting.com\/en\/#\/schema\/person\/a37b346676af4790ba9059644c9a91c2"},"headline":"Le consentement client autour de la donn\u00e9e : un actif strat\u00e9gique pour les banques","datePublished":"2026-10-01T15:02:15+00:00","dateModified":"2026-10-01T15:07:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques"},"wordCount":393,"publisher":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage"},"thumbnailUrl":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png","keywords":["Featured Post","Highlight"],"articleSection":["Article"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","url":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques","name":"Le consentement client autour de la donn\u00e9e","isPartOf":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage"},"image":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage"},"thumbnailUrl":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png","datePublished":"2026-10-01T15:02:15+00:00","dateModified":"2026-10-01T15:07:25+00:00","description":"Les banques d\u00e9veloppent la personnalisation de la relation client : comment exploiter ces donn\u00e9es sans fragiliser la confiance ?","breadcrumb":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#primaryimage","url":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png","contentUrl":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2026\/10\/Article-Banque-Privacy-Mockup.png","width":1600,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.eurogroupconsulting.com\/en\/article\/le-consentement-client-autour-de-la-donnee-un-actif-strategique-pour-les-banques#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eurogroupconsulting.com\/"},{"@type":"ListItem","position":2,"name":"Article","item":"https:\/\/www.eurogroupconsulting.com\/category\/article"},{"@type":"ListItem","position":3,"name":"Le consentement client autour de la donn\u00e9e : un actif strat\u00e9gique pour les banques"}]},{"@type":"WebSite","@id":"https:\/\/www.eurogroupconsulting.com\/en\/#website","url":"https:\/\/www.eurogroupconsulting.com\/en\/","name":"Eurogroup Consulting","description":"Leading Positive Transformation","publisher":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eurogroupconsulting.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eurogroupconsulting.com\/en\/#organization","name":"Eurogroup Consulting","url":"https:\/\/www.eurogroupconsulting.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurogroupconsulting.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/logo-header-light.png","contentUrl":"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/logo-header-light.png","width":260,"height":256,"caption":"Eurogroup Consulting"},"image":{"@id":"https:\/\/www.eurogroupconsulting.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eurogroupconsulting.com\/en\/#\/schema\/person\/a37b346676af4790ba9059644c9a91c2","name":"Erwann CUAT DIT COEUR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/719353648ec11c86ebbfad0baaf31da47deaa97a97d9460032e99e537b50deda?s=96&d=mm&r=g","caption":"Erwann CUAT DIT COEUR"},"url":"https:\/\/www.eurogroupconsulting.com\/en\/author\/erwann-cuatditcoeureurogroupconsulting-com"}]}},"_links":{"self":[{"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/posts\/12748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=12748"}],"version-history":[{"count":6,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/posts\/12748\/revisions"}],"predecessor-version":[{"id":12757,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/posts\/12748\/revisions\/12757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/media\/12749"}],"wp:attachment":[{"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=12748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=12748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eurogroupconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=12748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}