{"id":6485,"date":"2025-11-08T18:04:29","date_gmt":"2025-11-08T11:04:29","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?post_type=cas-client&#038;p=6485"},"modified":"2026-01-23T17:12:31","modified_gmt":"2026-01-23T16:12:31","slug":"market-study-to-define-the-positioning-of-a-banking-group-in-the-health-sector","status":"publish","type":"cas-client","link":"https:\/\/www.eurogroupconsulting.com\/en\/cas-client\/realisation-dune-etude-de-marche-pour-definir-le-positionnement-dans-la-sante-dun-groupe-bancaire","title":{"rendered":"Market research to define the health positioning of a banking group"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6485\" class=\"elementor elementor-6485\" data-elementor-post-type=\"cas-client\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da00d88 scroll-section e-flex e-con-boxed e-con e-parent\" data-id=\"da00d88\" data-element_type=\"container\" data-e-type=\"container\" id=\"contexteetenjeux\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42c17c7 e-con-full e-flex e-con e-child\" data-id=\"42c17c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6124dff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6124dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A major banking player was keen to position itself in the healthcare sector, which accounts for 12% of France's GDP and is one of the French people's top priorities.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fda501b e-con-full e-flex e-con e-child\" data-id=\"fda501b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d127b89 e-con-full e-flex e-con e-child\" data-id=\"d127b89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5c978 elementor-widget elementor-widget-text-editor\" data-id=\"ec5c978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As part of the process of updating its strategic plan, this banking group wishes to examine its positioning across all its activities (retail banking, investment banking, insurance, etc.) in certain key sectors of the economy. To this end, it would like a study of market trends in the entire healthcare sector: public and private hospitals, general practitioners, pharmaceutical industries, nursing homes, etc.<\/p><p>Mission objective: To carry out an 8-week study of trends in the healthcare sector and define strategic positioning scenarios for all the banking group's business lines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38c2d40 e-con-full e-flex e-con e-child\" data-id=\"38c2d40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ae901cf e-con-full e-flex e-con e-child\" data-id=\"ae901cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e0afa elementor-widget elementor-widget-heading\" data-id=\"42e0afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00abThe healthcare sector, which accounts for 12% of GDP, represents a major opportunity for banking groups, but also a complex position, with heavy regulation, reputational issues and public debate on the financialization of a sector financed by national solidarity. It is therefore essential to precisely define the target positioning for each of a banking group's business lines\u00bb.\u00bb<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adef548 e-con-full e-flex e-con e-child\" data-id=\"adef548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ab7a0 elementor-widget elementor-widget-heading\" data-id=\"e9ab7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Matthieu Sainton<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24fa12 elementor-widget elementor-widget-heading\" data-id=\"d24fa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Partner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f01e scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"112f01e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accompagnement\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ad22 e-con-full e-flex e-con e-child\" data-id=\"353ad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93563b6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"93563b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Support\nin place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489d01d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our teams implemented a hybrid approach, combining mass surveys, quantitative analyses, qualitative interviews and internal portfolio data.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6989676 e-con-full e-flex e-con e-child\" data-id=\"6989676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b9b2 e-con-full e-flex e-con e-child\" data-id=\"b73b9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb47b26 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb47b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee06d8 e-con-full e-flex e-con e-child\" data-id=\"9ee06d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ca59 elementor-widget elementor-widget-heading\" data-id=\"bb4ca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Review of trends in the healthcare sector<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0dc0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"26d0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Place of healthcare in the economy: proportion of GDP, amount of expenditure, public\/private balance, specific features of a few key countries<\/li><li aria-level=\"2\">Structure, players, business models (public players, private healthcare players, liberal professions, pharmacies, laboratories, bio-tech, mutual insurance companies, etc.)<\/li><li aria-level=\"2\">Challenges for each type of player in terms of evolving business models and related banking\/insurance needs<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5362fd9 e-con-full e-flex e-con e-child\" data-id=\"5362fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefe5d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cefe5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4896cf e-con-full e-flex e-con e-child\" data-id=\"e4896cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04412c5 elementor-widget elementor-widget-heading\" data-id=\"04412c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">National and international benchmark on the positioning of banking groups\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363aada elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"363aada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Comprehensive study of French banks' market positioning and offerings<\/li><li aria-level=\"2\">International perspectives: industry logics, strategies, detailed organization of the world leader<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f5ee8b e-con-full e-flex e-con e-child\" data-id=\"6f5ee8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae4f62 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4ae4f62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c14f69c e-con-full e-flex e-con e-child\" data-id=\"c14f69c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79134fe elementor-widget elementor-widget-heading\" data-id=\"79134fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Definition of development scenarios by business line<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea0e4a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eea0e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"2\">Analysis of possible positions (priority targets, offers, partnerships, differentiating factors, etc.)<\/li><li aria-level=\"2\">Work on setting up a Group cross-functional network<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e84bfb scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"4e84bfb\" data-element_type=\"container\" data-e-type=\"container\" id=\"results\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc13231 e-con-full e-flex e-con e-child\" data-id=\"bc13231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c700a66 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c700a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1440 e-con-full e-flex e-con e-child\" data-id=\"7db1440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4f920b e-con-full e-flex e-con e-child\" data-id=\"e4f920b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55d2000 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"55d2000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Market research in 6 weeks\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3e96 e-con-full e-flex e-con e-child\" data-id=\"51f3e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b6ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Feedback from the banking group's COMEX\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b83ca e-con-full e-flex e-con e-child\" data-id=\"40b83ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfca049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfca049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Definition of 5 development priorities\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c310091 e-con-full e-flex e-con e-child\" data-id=\"c310091\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d0241 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d3d0241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Creation of a new activity within the Group\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01cd6d scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"d01cd6d\" data-element_type=\"container\" data-e-type=\"container\" id=\"etdemain\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f98eeb e-con-full e-flex e-con e-child\" data-id=\"1f98eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e27990 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4e27990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And tomorrow? <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe4eb5 e-con-full e-flex e-con e-child\" data-id=\"ffe4eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414250 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3414250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Systematically reviewing the positioning of financial players (banks or other financing providers) in regulated sectors undergoing rapid change enables us to define strategic opportunities in a short space of time, which can then be deployed over several years. It is essential to regularly define new positions and new offers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e63c3 elementor-widget elementor-widget-image\" data-id=\"d2e63c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"504\" src=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png\" class=\"attachment-large size-large wp-image-539\" alt=\"\" srcset=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png 504w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-300x300.png 300w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-150x150.png 150w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930ce8e e-con-full e-flex e-con e-child\" data-id=\"930ce8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41883e0 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41883e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Would you like to find out more? <\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-850d1ea btn-icon-effect elementor-widget elementor-widget-button\" data-id=\"850d1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/the-firm\/our-partners\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"21\" viewbox=\"0 0 20 21\" fill=\"none\"><path d=\"M17.3172 10.9425L11.6922 16.5675C11.5749 16.6848 11.4159 16.7507 11.25 16.7507C11.0841 16.7507 10.9251 16.6848 10.8078 16.5675C10.6905 16.4503 10.6247 16.2912 10.6247 16.1253C10.6247 15.9595 10.6905 15.8004 10.8078 15.6832L15.3664 11.1253H3.125C2.95924 11.1253 2.80027 11.0595 2.68306 10.9423C2.56585 10.8251 2.5 10.6661 2.5 10.5003C2.5 10.3346 2.56585 10.1756 2.68306 10.0584C2.80027 9.9412 2.95924 9.87535 3.125 9.87535H15.3664L10.8078 5.31753C10.6905 5.20026 10.6247 5.0412 10.6247 4.87535C10.6247 4.7095 10.6905 4.55044 10.8078 4.43316C10.9251 4.31588 11.0841 4.25 11.25 4.25C11.4159 4.25 11.5749 4.31588 11.6922 4.43316L17.3172 10.0582C17.3753 10.1162 17.4214 10.1851 17.4529 10.261C17.4843 10.3369 17.5005 10.4182 17.5005 10.5003C17.5005 10.5825 17.4843 10.6638 17.4529 10.7397C17.4214 10.8156 17.3753 10.8845 17.3172 10.9425Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As part of its strategic planning process, a leading banking group wishes to review its positioning in the healthcare sector across all its business lines.<\/p>","protected":false},"featured_media":8666,"template":"","meta":{"_acf_changed":false},"tags":[],"class_list":["post-6485","cas-client","type-cas-client","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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