{"id":11303,"date":"2026-03-31T13:33:04","date_gmt":"2026-03-31T12:33:04","guid":{"rendered":"https:\/\/www.eurogroupconsulting.com\/?post_type=cas-client&#038;p=11303"},"modified":"2026-03-31T13:36:09","modified_gmt":"2026-03-31T12:36:09","slug":"to-decouple-the-value-of-a-transport-operators-data","status":"publish","type":"cas-client","link":"https:\/\/www.eurogroupconsulting.com\/en\/cas-client\/decupler-la-valeur-des-donnees-dun-operateur-de-transports","title":{"rendered":"Multiply the value of a transport operator's data"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11303\" class=\"elementor elementor-11303\" data-elementor-post-type=\"cas-client\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da00d88 scroll-section e-flex e-con-boxed e-con e-parent\" data-id=\"da00d88\" data-element_type=\"container\" data-e-type=\"container\" id=\"contexteetenjeux\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-42c17c7 e-con-full e-flex e-con e-child\" data-id=\"42c17c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6124dff elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6124dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An opportunity: to leverage data for knowledge that serves commercial performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d90bc3 e-con-full e-flex e-con e-child\" data-id=\"1d90bc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2c84a1 e-con-full e-flex e-con e-child\" data-id=\"a2c84a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f794729 elementor-widget elementor-widget-text-editor\" data-id=\"f794729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A transport operator has an ambitious goal of market conquest, requiring a rethinking of the organization in a cross-functional approach to synchronize distribution, customer knowledge, relationships, and loyalty.<\/p><p>Data therefore becomes a strategic lever by making it reliable, cross-functional, contextualized, and exposed via robust services to support business performance. This transformation must be supported by a cultural, organizational, and technological evolution, collectively in service of trusted data.<\/p><p><b>Mission objective: <\/b>design an operational model for the service<\/p><p>from data cross-referencing and demonstrate it through real-world use cases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7235724 e-con-full e-flex e-con e-child\" data-id=\"7235724\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74f7d3e e-con-full e-flex e-con e-child\" data-id=\"74f7d3e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e61d0 elementor-widget elementor-widget-heading\" data-id=\"87e61d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00abAn exciting mission to truly make data speak for customer knowledge and commercial action, and not be navel-gazing with data for data's sake.\u00bb<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aed1c8b e-con-full e-flex e-con e-child\" data-id=\"aed1c8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1896dd0 elementor-widget elementor-widget-heading\" data-id=\"1896dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">C\u00e9cile Gouesse<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369216e elementor-widget elementor-widget-heading\" data-id=\"369216e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Partner<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-112f01e scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"112f01e\" data-element_type=\"container\" data-e-type=\"container\" id=\"accompagnement\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-353ad22 e-con-full e-flex e-con e-child\" data-id=\"353ad22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93563b6 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"93563b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Support\nin place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-489d01d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"489d01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our intervention, resolutely agile, aimed to design and evolve the operational model for data valorization while supporting the operational implementation of valorization use cases in service of commercial performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6989676 e-con-full e-flex e-con e-child\" data-id=\"6989676\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b73b9b2 e-con-full e-flex e-con e-child\" data-id=\"b73b9b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb47b26 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"eb47b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ee06d8 e-con-full e-flex e-con e-child\" data-id=\"9ee06d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4ca59 elementor-widget elementor-widget-heading\" data-id=\"bb4ca59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Target Operating Model (TOM) Design and Use Case Identification<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d0dc0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"26d0dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Identification of the 2 key use cases that justify the engagement of a program.<\/li><li>Formalization of the business case, scoping of the target operating model (TOM) <i>DataMesh<\/i>), and obtaining the investment decision.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5362fd9 e-con-full e-flex e-con e-child\" data-id=\"5362fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefe5d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"cefe5d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4896cf e-con-full e-flex e-con e-child\" data-id=\"e4896cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04412c5 elementor-widget elementor-widget-heading\" data-id=\"04412c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Delivery of use cases in an agile approach<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363aada elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"363aada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>On two use cases, design work for services in a pilot logic.<\/li><li>End-to-end support, within a product ownership logic, until user adoption.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c5fcc7 e-con-full e-flex e-con e-child\" data-id=\"2c5fcc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d2c43 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"f1d2c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3.<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3da7bf0 e-con-full e-flex e-con e-child\" data-id=\"3da7bf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea8dca elementor-widget elementor-widget-heading\" data-id=\"fea8dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Incremental Implementation of the Organization<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190aed4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"190aed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Target operating model design <i>DataMesh<\/i><i> : <\/i>skills, organization, governance, etc.<\/li><li>Implementation in a pilot logic through the two selected use cases.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e84bfb scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"4e84bfb\" data-element_type=\"container\" data-e-type=\"container\" id=\"results\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc13231 e-con-full e-flex e-con e-child\" data-id=\"bc13231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c700a66 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c700a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1440 e-con-full e-flex e-con e-child\" data-id=\"7db1440\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4f920b e-con-full e-flex e-con e-child\" data-id=\"e4f920b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2736a84 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2736a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1 structured program, sponsored and funded (3 years \/ \u20ac10 million)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51f3e96 e-con-full e-flex e-con e-child\" data-id=\"51f3e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b59b6ab elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59b6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 production use cases (including sales reliability on D+1)\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40b83ca e-con-full e-flex e-con e-child\" data-id=\"40b83ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfca049 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dfca049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 data products implemented and supported by a data mesh organization<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01cd6d scroll-section e-flex e-con-boxed e-con e-child\" data-id=\"d01cd6d\" data-element_type=\"container\" data-e-type=\"container\" id=\"etdemain\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f98eeb e-con-full e-flex e-con e-child\" data-id=\"1f98eeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e27990 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4e27990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And tomorrow? <\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe4eb5 e-con-full e-flex e-con e-child\" data-id=\"ffe4eb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3414250 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3414250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A scaling initiative enabling each business user\u2014both centrally and in the regions\u2014to consume, cross-reference, and expose reliable and trustworthy data (respecting regulations and protecting trade secrets).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e63c3 elementor-widget elementor-widget-image\" data-id=\"d2e63c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"504\" height=\"504\" src=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png\" class=\"attachment-large size-large wp-image-539\" alt=\"\" srcset=\"https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16.png 504w, https:\/\/www.eurogroupconsulting.com\/wp-content\/uploads\/2025\/07\/Rectangle-16-300x300.png 300w, 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10.1162 17.4214 10.1851 17.4529 10.261C17.4843 10.3369 17.5005 10.4182 17.5005 10.5003C17.5005 10.5825 17.4843 10.6638 17.4529 10.7397C17.4214 10.8156 17.3753 10.8845 17.3172 10.9425Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact our experts<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Organize data collaboration to maximize decision intelligence for marketing performance.<\/p>","protected":false},"featured_media":11304,"template":"","meta":{"_acf_changed":false},"tags":[],"class_list":["post-11303","cas-client","type-cas-client","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9cupler la valeur des donn\u00e9es d\u2019un 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